創業策略 / 轉型
The fork in the road where startups choose to pivot, persist, or die. Fundraising, product-market fit, and the courage to kill your darlings.
1Bankrupt from lawsuits and squeezed by cheap rivals, Dow Corning's CFO created a no-frills brand to cannibalize its premium line. Payback in 3 months, revenue doubled.
2Shopify didn't start as a startup. It started as a snowboard shop called Snowdevil. Here are the 5 pivot decisions that turned an engineer's frustration into a $292B commerce platform—plus a scorecard you can steal to evaluate your own pivot.
3A child prodigy who entered university at 12, got a Thiel Fellowship at 19, and watched his first startup implode. Andrew Hsu's second act — the AI language app Speak — hit $1B valuation by doing the opposite of what made Duolingo famous.
4Melanie Perkins didn’t break into Silicon Valley with pedigree, code, or a perfectly timed hype cycle. She did it by treating rejection as a pipeline, not a verdict. From building a yearbook business in her mother’s living room to being dismissed by 100+ investors, to literally learning kitesurfing
🔀 One CEO decision, dissected weekly
No fluff. No hero worship. Just frameworks, data, and a decision model you can steal.
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